Friday, 9 December 2011

Filming our Script

Our filming session consisted of going to the studio to record our script, whereby we talked and explained why we did what we did for our video. We have decided that we will have our music video audio quietly so that the commentary is the audiences main focus. We had to ensure that we got things done quick because we only had 1 lesson to film. We also decided to have our music video small in the top corner of the directors commentary clips, this should give it a fairly professional look.

Tuesday, 6 December 2011

Script


QUESTION 1
Toby: It was essential for us to try to make our media product as professional as possible. To do this, we developed research on other professional music videos to generate ideas for our own production and to help us include conventions of real media products and therefore improving our music video.
Graeme: In order to understand the conventions of the genre of our chosen song we had to first listen to it and other songs from the band so we could find out what type of music they play and the characteristics that go along with the specific genre. It was clear to us that 'The Pink Spiders' are a Rock/ Indie type band and therefore we would have to conform with the conventions of a indie rock style music video and develop our ideas with this in mind.
George: When researching indie rock style videos by 'The Pink Spiders' and other bands we found that the majority of them are based around a performance in which the band plays the song directly addressing the different cameras. There is also normally a recurring theme throughout the video in order to make it more exciting and make the performance stand out. This is something that we felt should be included within our video so it would look more professional and therefore more successful.
Andrew: We also developed on this idea by having another element planned within the video that we could cut back to throughout; this was the character "Emily" at her 17th birthday party. In the original plan of the production we wanted this to be one of the main aims and elements that made up the video, by having two separate story lines that represented the two different sides of the character and a performance that introduced the band. However during the filming stage we released that this would of been harder to pull off successfully than a performance would be so we toned down our ideas and decided to only include a small storyline showing the character 'Emily' blowing out the candles on her birthday cake. I feel that this was a good decision that the group made as we had a limited amount of time to film.
Toby: Also by having a main storyline instead of a performance-based video slightly goes against the conventions of rock videos so this was a beneficial decision.

QUESTION 2
Graeme: Our music video and the ancillary text are effective. In our poster advertising a tour we used the band members to help connect the poster to the music video. The poster works well because the design and colours go with the typical style for the type of music. The magazine advert and the digipack work together because they use the same colour and font styles to help make a connection and give an effective combination. The music video is very focused around a boy band, this is then shown in the poster because the image used includes the band members posing in a very similar way to which a real band would, the image is also edited and given effects that help portray the characteristics that were shown of the character within the music video, these characteristics include being relaxed and messing around but at the same time getting a serious piece of music which they want to sell.
George: The music video does have a black and white filer that isn't used in the poster, this is because we want the poster to have colour to help attract people to the band. Because of this they aren't directly linked through the visuals but there still a good combination.
QUESTION 3
Andrew: As a group we have learnt a lot from the feedback we have received from other groups, a lot of the feedback was positive and recognized our aim to show a sort of behind the scenes/performance video, Expressing the band as what a band would do, messing around etc. A lot of the feedback also made us feels as though our ideas were not quite what were planned, for example someone said,
Toby: "You should've showed more of the girl to show more of the story behind the video."
Andrew: We agreed with this and made us wish that we had done. We were generally happy with the feedback because the comments related to what the initial idea was, and left us feeling as though we achieved the majority of the things we wanted to.
Graeme: For example, respectable performance in sync, visuals and lyrics relating, correct jump cuts and no long clips to make it boring etc. The feedback definitely reassured us because the video wasn't exactly what the plan was, even though many of the things we portrayed were correct with what we wanted, it was showed in different ways. So for people to say I liked the way you did so and so to show this, we were happy that people were able to see what we were trying to do.
QUESTION 4
Toby: We used a range of new media technologies in the different stages of our music video to have a successful music video produced as our final product.

For our research and planning we used a variety of tools on the PC including the Internet to produce blog posts with our own planning on and using video sites and other online tools to research other things that we would find relevant to our music video.
George: For example, we used youtube to view other music videos that were within the Indie Rock genre to get an idea behind the genre and generate a list on the blog of genre characteristics. This helped us develop an idea of what we wanted in our music video and helped us in the planning stage later on. Our online blogging was very beneficial to the planning and production of our music video. This was because we used it to record useful information we had found about the genre, ideas we had for our own music video and planning the different days in which we decided we were going to conduct our filming, to ensure that we had a successful day, and the most productive day possible. Other tools online that were useful were things such as facebook to help us get in contact with the band who's music we were developing a music video too.

Andrew: We also used a digital camera to record still shots. We used this effectively as we took shots of our location to create a location reccae to make sure that everything was in order for when we did our filming.  We were also able to check that we thought the location fitted in with the mise en scene that we were aiming to achieve, and gave usthe ability to include the genre characteristics within the video that we wanted.

Toby: We also used a HD video camera for the recording of our music video.This was incredibly useful for us as we had ability to record our whole music video portfolio of clips we needed as the video camera had the ability to store clips with the memory card. The HD video camera we used also gave us the ability to play back recorded clips on the spot. This was incredibly useful within our filming process as once we thought that we had done a clip to a standard that we were happy with, we were able to watch it back on the video camera to check for errors, and make sure that it was of an acceptable standard.

Graeme: Different programs were used on the computer to develop diffent aspects of our coursework. For example, we used iphoto to develop our digipack, and we used final cut express to do the editing on our music video

Tuesday, 29 November 2011

George Tibbett - Evaluation Questions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product is performance based and therefore does use conventional aspects of real media products such as other music videos by 'The Pink Spiders'. Within some of there music videos they also have a performance based mise-en-scene. Our media product which is a music video for the song 'Seventeen candles' by 'The Pink Spiders' uses a filter to make the hole video in black and white to fit with the genre of 'Indie Rock' and help display the meaning of the lyrics in which there is a story about a girl on her birthday but she isn't happy because she wants a different type of party. Even though we did this to fit with the genre of the song, the filter does challenge the typical media conventions of this genre of music which normally is very colourful and upbeat. Within our music video we used props to develop the forms and conventions of real media products, these props include the instruments such as a drum kit, guitar and a microphone. These develop the the conventions of real music videos because in our music video we used the microphone prop in a non-instrumental way, this is because one of the band members threw the microphone to help the meaning of the lyrics. In a normal music video there may be band members useing instruments but they may not use the props in the same way as we did. In our video all the characters dressed up to fit with the genre and make it seem as if we were an actual band. This helps with the conventions of real music videos because the band members of real bands are likely to dress in the same way.

How effective is the combination of your media product and ancillary texts?

Our music video and the ancillary text are effective. in our poster advertising a tour we used the band members to help connect the poster to the music video. The poster works well because the design and colours go with the typical style for the type of music. The magazine advert and the digipack work together because they use the same colour and font styles to help make a connection and give an effective combination. The music video is very focused around a boy band, this is then shown in the poster because the image used includes the band members posing in a very similar way to which a real band would, the image is also edited and given effects that help portray the characteristics that were shown of the character within the music video, these characteristics include being relaxed and messing around but at the same time getting a serious piece of music which they want to sell. The music video does have a black and white filer that isn't used in the poster, this is because we want the poster to have colour to help attract people to the band. Because of this they aren't directly linked through the visuals but there still a good combination.

What have you learnt from your audience feedback?

From our audience feedback we have learnt that some people enjoy having more of a narrative so that they can gain a clearer understanding for the story of the lyrics which would be beneficial and could help people hear the lyrics. The audience enjoyed the filter used on the video because they felt that it went well with the genre, we used a black and white filter. The audience liked they way we filmed the music video, we filmed it in a relaxed way and at the same time had fun. We have learnt that many people want different things from video, we also learnt that one of the main things people want from a music video is the band members and the characters. The majority of the audience wanted a narrative and a performance based video, they wanted to see the characteristics of the band members within a narrative as well as in the performance.

How did you use new media technologies in the construction, research, planning and evaluation stages?

In the filming stages of the production we used touch screen digital camera's, these gave a better image quality than that which we would have achieved using older and more outdated camera's. Although we used HD camera's, one of the camera's which was a personal camera of one of the group members, had a technical issue and the aspect ratio/image quality was not a god as the rest of the footage we had managed to capture. We used the social network site 'facebook' to contact 'The Pink Spiders' to ask them if it was ok for us to create the music video for there song 'Seventeen Candles'. We also used youtube to watch music videos that the band had previousely made to help us get an idea of the kind of videos they normally make. Using the editing software's 'iphoto' and 'Final Cut Express' we put together the clips that we had captured to create the music video, we synced the mouth movements with the song being sung. We then used the software to create a voice over where we put the music video in a smaller frame infront of our faces as we were talking about the different parts of the music video.

Evaluation Questions - Graeme Beck

In what ways does your media product use, develop or challenge forms and conventions of real media products?
          Within our media product we wanted to use and develop upon the conventions of real music videos in order to achieve a good believable end product. In order to understand the conventions of the genre of our chosen song we had to first listen to it and some other songs from the band so we could find out what type of music they play and the genres that go along with the specific genre. It was clear to us that 'The Pink Spiders' are a Rock/ Indie type band and therefore we would have to conform with the conventions of a indie rock style music video and develop our ideas with this in mind.
           When researching indie rock style videos by 'The Pink Spiders' and other band we found that the majority of them are based around a performance in which the band play the song directly addressing the different cameras. There is also normally a recurring theme throughout the video in order to make it more exciting and make the performance stand out. This is something that we felt should be included within our video so it would look more professional and therefore more successful. We also developed on this idea by having another element planned within the video and cut back to throughout, this was the character "Emily" at her 17th birthday party. When originally planning the production we wanted this to be one of the main aims and elements that made up the video, by having two separate story lines, representing the two different sides of the character and a performance that introduced the band. However during the filming stage we released that this would of been harder to pull off successfully than a performance would be and therefore we toned down our ideas and decided to only include a small storyline showing the character 'Emily' blowing out the candles on her birthday cake. I feel that this was a good decision that the group made as we had a limited amount of time to film and probably would not have had enough time to film 2 separate storyline in 2 different locations and a band performance in a further location. Therefore we filmed in 2 locations and only included part of 1 of the storyline. This gave us more time to film the performance part of the video in more detail and get more shots that would help keep the video interesting.
          Something else we did that that follows the conventions of indie rock productions is film the whole thing in a location that reflects the genre. For this we used an old barn, this suited the song quite well and

How effective is the combination of your main product and ancillary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction and research and planning and evaluation stages?

Evaluation Questions - Toby Moffat

In what ways does your media product use, develop or challenge forms and conventions of real media products?
It was essential for us to try to make our media product as professional as possible. To do this, we developed research on other professional music videos to generate ideas for our own and to help us include conventions of real media products and therefore improving our music video.

How effective is the combination of your main product and ancillary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction, research, planning and evaluation stages?

We used a range of new media technologies in the different stages of our music video to have a successful music video produced as our final product.

For our research and planning we used a variety of tools on the PC including the internet to produce blog posts with our own planning on and using video sites and other online tools to research other things that we would find relevant to our music video. For example, we used youtube to view other music videos that were within the Indie Rock genre to get an idea behind the genre and generate a list on the blog of genre characteristics. This helped us develop an idea of what we wanted in our music video and helped us in the planning stage later on. Our online blogging was very beneficial to the planning and production of our music video. This was because we used it to record useful information we had found about the genre, ideas we had for our own music video and planning the different days in which we decided we were going to conduct our filming, to ensure that we had a successful day, and the most productive day possible. Other tools online that were useful were things such as facebook to help us get in contact with the band who's music we were developing a music video too.

We also used a digital camera to record still shots. We used this effectively as we took shots of our location to create a location reccae to make sure that everything was in order for when we did our filming.  We were also able to check that we thought the location fitted in with the mise en scene that we were aiming to achieve, and gave usthe ability to include the genre characteristics within the video that we wanted.

We also used a HD video camera for the recording of our music video.This was incredibly useful for us as we had ability to record our whole music video portfolio of clips we needed as the video camera had the ability to store clips with the memory card. The HD video camera we used also gave us the ability to play back recorded clips on the spot. This was incredibly useful within our filming process as once we thought that we had done a clip to a standard that we were happy with, we were able to watch it back on the video camera to check for errors, and make sure that it was of an acceptable standard.

Different programs were used on the computer to develop diffent aspects of our coursework. For example, we used iphoto to develop our digipack, and we used final cut express to do the editing on our music video. 

Evaluation questions- Andrew

In what ways does your media product use,develop or challenge forms and conventions of real media products.

Our media product uses many conventions of a real media product in many ways, for example, performance based, mise-en-scene, micro and macro elements. The whole point of a music video is to promote the artist/band and to create the perfect image to fit their conventions. Therefore to fit the conventions of our band, we created a performance based video with black white filters on it. This helps fit with the genre of the music and how the band is portrayed and how it fits. We ensured that the mise-en-scene was in particular correct with the genre, for example location, costume, acting (facial expression, body language) and props. These are all incredibly important when you are trying to portray an artist/band in a particular way because if the conventions are not correct, the band will be portrayed in an odd and unusual way. There tends to be certain things that you would expect to be in certain music videos, for example a JLS music video you would expect the latest fashion, popular locations, props etc, whereas if a rock and roll band used the same mise-en-scene conventions then it would look odd.

We also used micro and macro elements that were correct with the genre, for example camera-work, close-ups with lip syncing and performance eg. drums, guitars. Editing, black and white filters, jump cuts.

How effective is the combination of your main product and ancillary text?

What have you learnt from the audiences feedback? 

As a group we have learnt a lot from the feedback we have recieved from other groups, a lot of the feedback was positive and recognised our aim to show a sort of behind the scenes/performance video, Expressing the band as what a band would do, messing around etc. A lot of the feedback also made us feel as though our ideas were not quite what were planned, for example someone said "You should've showed more of the girl to show more of the story behind the video." We agreed with this and made us wish that we had done. We were generally happy with the feedback because the comments related to what the initial idea was, and left us feeling as though we achieved the majority of the things we wanted to. For example, respectable performance in sync, visuals and lyrics relating, correct jump cuts and no long clips to make it boring etc. The feedback definitely reassured us because the video wasn't exactly what the plan was, even though many of the things we portrayed were correct with what we wanted, it was showed in different ways. So for people to say I liked the way you did so and so to show this, we were happy that people were able to see what we were trying to do.

Wednesday, 23 November 2011

Blog Assessment From P1-04

Your blog is well presented, clear titles make it easy for the viewer to see what the post is and makes it easy to find. The posts are of a good length, they give enough detail without becoming boring. This is partly to do with the length of the posts and partly to do with the good use of screen grabs to keep the viewer engaged and by keeping the post fun.
On the whole the blog is good. There needs to be more by the end of the project but i'm sure there will be.
Well done.

Friday, 18 November 2011

Feedback from peers of our music video

The way that the performance was the main part of the video was a good aspect of the video and went well with the music. The way that there were few shots of the narrative was enjoyed by some of the members of the class but was not enjoyed by other members of the group as they thought there could have been more shots of the narrative to help build the story. The location's used in the video were given good feedback with peers saying "the location went well and helped to portray the genre". They liked the casual take on the video in the style the video was made, they said it made the the members of the group appear as if there an actual band behaving the way a band would behind the scene's. There ware a lot of shots cut in time with the music and the lip syncing was good making the video effective to fit with the music.

Wednesday, 16 November 2011

Tuesday, 8 November 2011

Our Filming

For our filming, not everything went completely to plan. Although we believed we had a sound plan, we were unable to execute everything perfectly. We learnt a lot from our first attempt at filming and are sure that we will be able to overcome the problems and still produce the music video that we want. To ensure this, we have made some solutions to our problems.

One of the main problems we had was planning the day we were going to film on. This happened because we decided what day to film and certain members of the group didn't receive the message we were filming so we wasted some time. A way we will overcome this problem is to      =---plan the date we are filming on well in advance. By doing this we can be sure that we won't waste any time, and be as productive as we can during our designated filming time.

Wednesday, 2 November 2011

13P1-01 Rough Cut Feedback

To give feedback I will review the different elements in the video; Editing, Mise-en-scene, Camera work, Sound. I will also review how the genre elements have been used and portrayed throughout the rough cut video and give advice on areas that could be improved.

- Editing

The video has used a good amount of jump cuts that give good continuity.
There appears to be a black frame(s) on the third cut where the clips haven't been connected up properly in the editing leaving an area with no content, maybe this could be changed and the clips synced properly?
The lip syncing looks good.

- Mise-en-scene

There seems to be a story behind the video. Due to the video being unfinished this story isn't possible to follow so the meaning of the video isn't put across making the video appear random.
The character seems to change three times and they don't appear to be linked to each other, maybe this could be improved so that the viewer can understand these characters and what they are trying to achieve?
It seems as though there is some kind of colour correction that has been used in the clip but this might have been the weather, maybe this could be incorporated to help with the meaning of the video.


- Camera work



- Sound



- Genre elements



- Improvement suggestions

Tuesday, 1 November 2011

Rough Cut analysis - By group 13p1- 04

After watching your rough cut through of 17 Candles, by Pink Spiders, we were initially left slightly skeptical due to the lack of content, for example only a mere 30seconds of footage, however we have to say we believe this 30seconds was successful, as we feel there is a clear link between both lyrical meaning and footage, specifically the candles which clearly portray lrical content.

Another factor of which we feel is successful is the content of the live performance successfully matching both lyrical and instrumental meaning. Shown with, key lighting, and other factors of the mise-en-scene such as props and location, in a barn.

However we still feel the quantity could have been greater, yet we still feel this is a promising start and look forward to seeing the final cut.

Yours Truly

13P1-04

Rough Cut

Friday, 7 October 2011

Peer Blog Assessment

Group 13P1-01

Some really good blogs, involving Influencial videos, ideas, test shots, location recce, planning of story, characters, costumes and so on. There is already a lot of good planning, which will help them through the filming/editing stages and time will not be wasted. All of the blogs are of good length and reasonably easy to understand and look back on. They have shared lots of examples of other music videos, so that anyone who reads the blog can understand their planning and ideas in a visual context and what they want it to look like. They have used a storyboard animated GIF which I think is pretty useful and visual. They have included an auteur study with examples and explaining the conventions of the music video. Test shots are shown on their blog which is good to show their style of filming they are going to create with. Location ideas are also shown, although no explanation on what their going to make out of the location and what they're hoping to achieve with the location. The blog so far seems to be good, perhaps just a few more explanations on pictures and videos shown.

Tuesday, 4 October 2011

Goodwins Analysis Of a Real Music Video pt.2

Katy Perry - Last Friday Night

The genre of Katy Perry's music video; Last Friday Night is pop. This is the genre that is seen throughout the majority of her music. This genre often has characteristics such as events that are relatable to everyday life and character behaviors which are often seen within communities. The video is set in a big house and there is a stereotypical American mainstream house party. In films you often see the different group that are thought to be around in current time such as the geeks and jok's. These groups are shown in the video and this means that people will see this and relate it to films they have seen and conventions that are allocated to certain characteristics.

There is a narrative that illustrates and demonstrates the meaning of the song's lyrics. There is a narrative used in the music video that goes with the song and is relatable by the majority of the public viewing the video. The music video is about a party and the aftermath of the party and the behaviors of different characters in the music video that are relatable to everyday life such as parties and drinking.

The music fits with the atmosphere of the video because there is a house party and the music has an upbeat vibe with many of the characters dancing and having a good time. There is a part in the video where there is a saxophone being played and this fits with the video because in the video you can see this is happening at the party and the people are watching it and enjoying listening to the music.

There are allot of close up's of the artist throughout the video. In the video Katy is playing a geeky character which means that she isn't creating a recognizable style because she wouldn't normally dress and behave like she does in the video. Even though this is true she still creates an image for herself because she is going against the typical performance of having closeups showing the artist as they will be displayed across the majority of there songs.

There isn't really any reference to notion of looking. instead the video features the camera's viewing the hole party almost as a spectator to see the events unfold. This creates a feeling of being a person at the party but not getting involved instead you see the geeky character changing alot and letting lose and having a really good time.

There is intertextual reference to Rebeca Black because she is featured in the video with Katy Perry and the song is about Friday which is also the theme in one of Rebeca Black's famous videos.

Contacting The Pink Spiders



This was the message that we sent to 'The Pink Spiders,' on facebook.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

13P1-05 Peer Assessment

Coverage of blog post list:

Overall, the coverage of the blog post list is thorough and the blogs are detailed, they have pre planned their music video including camera shots and editing, in addition to this they have included their own preliminary test footage/ideas and it has been made to a good standard.

Quality of blog posts:

The groups blog posts are highly detailed however not overly stretched out, and portray the necessary information to the reader, the images and media included in their blog has been suitably captioned and explained and this is prominent and have used another bands work/camera work as inspiration within their own work.

Advice and guidance: 

Overall we think the ideas are good, and well explained in their blogs, however we feel they would benefit from including videos which provided inspiration from other bands in the same genre, this would allow them to see other conventions of their genre and provide possible ideas for their final product.

Friday, 30 September 2011

Amar and Arron's Talk

Points that were made:

* New concept
By staying away from stereotypical ideas in order to make the video interesting and unique to the view.

* Perfect planning
There is a lot of things to look at before filming, its very important to ensure that every little aspect is planned out and thought through before shooting the video. This will reduce any delays, and make the filming process go smoothly without trouble.


* Good twist
 By having a twist to the storyline this makes the music video unpredictable and therefore much more exciting to watch. The most popular music videos are the slightly more unusual ones.

* Clever lip syncs
One of the most important aspects is to make sure that the lip syncing is perfectly in time, it cant be
cheesey and has to be believable while watching the video.

* 3-4 locations
By having different locations this makes the video tell a story and flow well, this also helps to how an interest in what is happening on screen and keeps it from getting boring.

* Visually engaging
By having a wide variety of different camera shots and angles mixes it up and makes it interesting and engaging to the audience.

* First 30 seconds needs to be exiting
You need to catch the attention of the audience from the start of the song, its no good building up to a big ending if the viewer has already turned the video off because it was boring.  It important to make sure that the audience will be interested from the start.

* Blocking out
Using a location, which can be re-arranged into a different set.

* Pre plan everything
 Ensure that everything is sorted, so that time is not wasted on little things during the filming, you want to get to location set up and start recording and no trying to sort out problems.

* Make sure that you look at the location thoroughly before filming
 Ensure that you get to know the area well, waste as little time finding things such as the best camera angles etc. 

* Film more than you need
If enough time, film more in which you could add, or perfect.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett.

Tuesday, 27 September 2011

Auteur Study- Colin Tilley

Music video director- Colin Tilley

Colin Tilley is a well known music video director, creating videos for the likes of Chris Brown, Justin Bieber, 50 Cent, Usher, Keri Hilson, Wiz Khalifa etc.

Colin Tilley has a very unique style of filming and editing. He seems to use a lot of lighting, quick shaky shots, slow mo, fast lighting transitions etc. Colin Tilley uses the majority of techniques that we have become to like and want to use.

Colin Tilley has won several awards including video of the year at the 2011 BET awards and best male video award. He has also nominated for best male video, best hip hop video, and best collaboration video.








Colin Tilley: My name is Colin Tilley, I was born on June 27th 1988… I’m an international music video director born and raised in Berkeley California.

LegendBLOG: Our blog is based out of Michigan so, what are some things
about California life that people in other state might not know. As
far as music and what’s popular out there, and just life in general
out there.

Colin Tilley: Cali…Damn, anything can happen out here, it’s the land of hustle and dreams. It gets way too hot in LA…. What’s popular…. ?
  
LegendBLOG: How did you first get into directing music videos/photography?

Colin Tilley: Being from Berkeley I grew up around a lot of Artists, The Pack, The Cataracs, a Bunch of Oakland rappers, etc… I didn’t make music, so I found my niche on the creative side and just jumped in head first with a handy cam about 2 years ago…

LegendBLOG: What are some qualities that you feel separates well done
music videos from bad music videos?

Colin Tilley: emotion, authenticity, creativity…

LegendBLOG: What advice would you give to people trying to get into
this line of work?

Colin Tilley: Just go out and start filming shit. All you need is guts.

 (Reference)- http://legendblog.wordpress.com/2009/11/11/interview-with-video-director-colin-tilley/

Colin Tilley in this interview seems real motivated and inspiring to anyone wanting to start making videos. A sort of blunt attitude, which is good. 

EXAMPLES OF TILLEY'S WORK




This Video of Chris Brown & Chipmunk includes a various amount of panning shots, sped up shots, close ups,  jump cuts and a lot of different transition techniques. Tilley also seems to use a lot of glide cam and tracking shots of the performance.



This Video of Wiz Khalifa includes a lot of shots where the camera includes a lot movement. This gives a really good proffesional look. Tilley also uses a lot of filters on his camera to produce various shots with lighting effects. This always makes the artist look so good when performing. Colin Tilley's use of lighting in the background also looks amazing and adds interest to the performance.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Goodwins Analysis Of a Real Music Video

50 Cent - Candy Shop ft. Olivia

I have used Goodwins analysis to analyse a real music video. the music video i have chosen to analyse is; 50 Cent - Candy Shop ft. Olivia. I chose this song because there are many aspects of the video that typically are found within the genre of hip-hop/rap.

The music video of Candy Shop reflect the genre characteristics of hip-hop/rap. The video displays many things such as; women of a sexual nature, 50 cent wearing a fur coat and chains. These things reflect the genre of hip/hop because they follow the typical stereotypes found in videos of this nature. Within the video there is a dance routine that shows provocative dance moves. The female body is generally associated with the characteristics of guns, crime and rap/hip-hop.

There is a strong connection between the visuals and the lyrics. This is shown throughout the video, an example of this is when 50 cent says the lyrics "I'm the love doctor" and there is a women in a revealing nurse outfit on top of him which is related to the lyrics.

There are alot of close ups of the singer 50cent singing to the camera. This is so that his "image" becoms more recognisable and people can determine who he is easily when they see his face in the media. This is to booste sales of his songs as his popularity grows. Because there are close ups of his face it puts him in the public eye as an iconic image of the rap genre. The style of 50 cent can be seen accross his videos and his characteristics are relatable across his hole visual range.

Throughout the music video there are shots taken that display 50 cent's point of view within the "candy shop" where he is looking at all the women and then when there is a point of view shot the viewer is put in his shoes and can see all the women from his point of view in an explicit nature. There is a scene where one of the women is in a painting that seems to appear alive in reality. The moving image is representing this theme of notion to looking.

There doesnt appear to be any intertextual references within the music video but because the artist is selling his image and his behaviours so much he stands out and will be advertising other music videos that he creates because people will enjoy his style and becom a part of his fan base.

Saturday, 24 September 2011

Editing Process

In any music video one of the most important aspects is the way it is edited together, this is what makes the video work and look professional to the viewer. The editing will be pretty much the most important thing for us, and we will have to allow plenty of time in order to achieve the effects and look we are aiming to achieve.

Cutting
For our music video to flow well and link into the song it needs the clips to be cut to the beat and sync with the song nicely. In addition we want to have the lyrics corresponding to the on screen actions of the characters, this will put the message across the audience nice and clearly. This will be a time comsuming and difficult process as the clip durations vary greatly yet the beat of the song stays consistant throughout. We will have to be careful to edit the video in a chronological order to ensure the duration of the clips are correct throughout the whole video, and there isnt any offbeat cuts in the action.

Effects
No music video is left without effects, the effects are what makes the video jump out and really look good to the audience. We will be using a number of different effects for our video to achieve the look we want to give. As we have a number of things going on throughout the video it will be important that these effects match what is happening on screen.

For example, during 'Emilys' family party we want to give a warm look to the clips to show that the character is comfortable in her surroundings and it a nice place to be. We can get this effect by increasing the colour saturation of the clips. This makes the colours brighter and stand out much more, its adds alot of interest to the action. By increasing the colours it makes the image look much more inviting and warm, we will use this to give the message that 'Emily' is comfortable and relaxed.

When 'Emily' is out with her friends we want to portray a completely different feeling. We want to show that she is vunerable and not completely comfortable at what shes doing and where she is. To show this we can use the opposite effects of what we are going to use to give a happy and comfortable feeling. So we will decrease the colour saturation to mute the colours down so the images are almost black and white. This is done to give a cold feeling to the pictures which is automatically associated with saddnes. Another thing we can do is use high key contrast, this makes the shadows darker and the highlights lighter, to make the images really jump out to the viewer. One other thing we can do is use selective colouring, this is when you select one colour, for example yellow, then all the other colours except yellow will be in black and white and darker therefore making the selected colour jump out more.
Here is an example of these effects used on a clip:


Effects Used

*Decreased colour saturation
*High key contrast
*Selective colour - yellow and orange (candle flame)


This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett.

Camera Shots, Angles and Movement - Initial Ideas For Narrative 2 ('Emily's' Teenage Party)

The camera angles, shots and movements will be important throughout each of the aspects of our video, including our two different narratives that are within the music video simultaneously being told. Below are some different camera angles shots and movements initial ideas that we had whilst planning.

Narrative 2 ('Emily's Teenage Party)

Camera Shot Ideas 


Medium Shot - We will use the medium shot at some point towards the start of the scene to establish who is there, and show 'Emily' with her friends having a party, and showing her having the party that she wants.

Reaction Shot - There will be different reaction shots of 'Emily' at different points throughout the party with her friends. The emotion she will be having will all be positive and her reaction will always be her having fun or happy. This is right up until the end when she doesn't feel good and is on the floor of a field surrounded by alcohol or drugs no longer having a good time.

Point of View Shot - We have had two initial ideas on a point of view shot. Our first one was to have a point of view shot of 'Emily' looking around whilst she's sitting in a circle with all her friends, so the point of view shots her at the party while they're all drinking and having the life she wants. The other idea we had is that because we have decided she will pass out at the end of the night due to drugs/alcohol, we could have a camera view of her falling down to the floor and ending up passed out.

Extreme Close Up - Extreme close ups usually focus on a specific object or characteristic. An idea we had was to have an extreme close up on a bottle of vodka, specifically showing the strength percentage of the alcohol content. This is to show the type of party that 'Emily' is at, and show that she is finally where she wants to be doing what she wants to do.

Camera Angle Ideas 

High Angle - The high angle is often used to put someone in perspective and portray them in a certain way. For example, at the end of the night when 'Emily' is drunk we want to show her on the field floor drunk out of head her unable to move, so we want to portray her as weak and not in control. Using the high angle will do this because it will look down on her as if she is below everyone else, and having a horrible time and not in control of herself.

Low Angle -  The low angle is used to look up at someone and to put them in good light and show them in control of what is happening and in power. When 'Emily' is out with her friends, we know that it is where she wants to be and she is having fun, therefore she is in control of what she is doing and the situation that she ins in. This is why we will use the low angle to show her out at the party having fun and looking up at 'Emily' showing her in power.

Camera Movement Ideas

 
  

Camera Shots, Angles and Movement - Initial Ideas For Narrative 1 ('Emily's' Family Party)

The camera angles, shots and movements will be important throughout each of the aspects of our video, including our two different narratives that are within the music video simultaneously being told. Below are some different camera angles shots and movements initial ideas that we had whilst planning.

Narrative 1 ('Emily's Family Party)

Camera Shot Ideas

Over The Shoulder Shot - One idea that we had was to have an over the shoulder shot. This will be over 'Emily's' shoulder but looking slightly upwards towards a member of the family. This is to show that when she is at her family party she isn't in control. We will do this to show that she is not in power because she isn't where she wants to be and isn't having fun, and she is where her family wants her to be despite what she wants.

Reaction Shot - This will be a reaction of 'Emily' when she receives her gifts or the cake comes out. This is because as the lyrics suggest, 'Emily' believes that she is too old to be having a party that includes things such as birthday cake and small gifts, so the reaction shot will portray and link between the lyrics and visual of the music video. The reaction shot could show her emotion so could either show her looking upset, or looking slightly angry.

Two Shot - Two shots are often used to show a relationship between two people, or possibly engaging them in a conversation. Within our two shot we could possibly have either a conversation showing 'Emily' looking slightly dissapointed or angry, or even portray the mother or father of 'Emily' patronising her which she hates. We can tell she hates this because the lyrics in the song show that she believes she is being treated like a minor or someone that can't do things for themselves.

Establishing Shot -This could be done at the start of the scene, and could be shown at quite a distance from the party either in the corner of the room or from the next room to show the audience what is happening, and where she is and who she's with.

Close Up - We can use the close up to show important objects within the mise en scene. For example, to make it clear to the audience that it is a birthday party we could do a close up for the cake. However, we could also use the close up to show different feelings aswell, for example showing the party cake with a small gift that we know 'Emily' doesn't approve of, and then do a jump cut to a reaction shot. This could end up being very effective.

Camera Angle Ideas

Low Angle - A low camera angle looking up at the object, in our case 'Emily' will be the object, is used to show someone in power or control. When we use a low angle to look up at 'Emily' we will try to get across the feeling of safety and protection that she has in her own home with her family.  This could for example be done when she is opening a present.

High Angle - We could also use the high angle in completely the opposite way as we used the low angle. We could use it to look down on 'Emily' when she looks annoyed or slightly patronised. It will show her being looked down upon because she isn't in power and doesn't have the choice about leaving the family party even though she wants to.

Camera Movement Ideas 

Crane - The idea we had for using to crane shot is at the end of the video and at the end of the family narrative. The crane often signifies the end of a scene, so when she is about to blow out the final candle in the last verse, the crane can move upwards to portray the end of the scene and the end of the video.

Pan - The pan can almost be used as an establishing shot at the start of our party and the start of the narrative. This will be useful to straight away introduce the location and the scene to the audience so they don't feel lost or confused and know what's going on. The pan will go from left to right showing the family at the party, all having a good time and the last person the pan will show will be 'Emily' sitting looking annoyed.

Tilt - The tilt will be a camera movement to work well with either the high angle or low angle. This can work by showing 'Emily' at eye line and slowly moving the camera down whilst using the tilt movement to slowly show 'Emily' either getting less power or more power. For example, when 'Emily' is being patronised and is clearly annoyed, the camera can move up and tilt downwards, looking down on 'Emily' showing her with little power, placing her in a low angle camera shot.

Track - We thought that we could use the track camera movement within our narrative when she brings out the cake. We will have the cake being smoothly tracked as it is walked towards 'Emily' whilst it still has the candles on it, and the cake will be tracked all the way up until 'Emily' receives it.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Camera Shots, Angles and Movement - Initial Ideas For The Band Performance

Within our music video, to achieve the greatest outcome possible and to get the finished product we want, we must select a range of different camera shots and angles to comply with our initial and developed ideas. There are a lot of different ways that we can choose to use the different camera shots and angles, but below are some initial ideas for the performance that the band do within the music video. There will also be planned camera shots, angles and movements for the narrative storyline involving 'Emily's' family, and the narrative involving 'Emily's' friends.

The Band's Performance


Camera Shot Ideas -

Medium Shot - This will be the first shot used within the performance. This is to straight away show the audience the location in which the band are performing, and show the audience each member of the band.

Close Up - This will be used to concentrate on the singers face, so we are able to succesfully lipsync to the song. The closeup could also be used to concentrate on a specific area of the mise en scene. For example, a genre characteristic of indie rock is a grunge and punk feel, so a way in which we may show this is by having one of the band members wearing a big punk stud/earring in their ear, and having a closeup of this.

Cut-In - A cut in is a shot that shows some (other) part of the subject in detail. An idea we had was to have a cut-in shot at the guitar when the guitar solo begins. This would work well as it creates a relationship between the visual and music aspects of the video.

Aerial Shot - The location in which we are filming our band's performance is in a barn, and the barn has a ladder leading to a second level of it, and we believe that incorporating an aerial shot into our music video will be highly effective. This could be shown either before of after the medium shot, as aerial shots can sometimes also be used as establishing shots, and this is how we will use our aerial shot.

Point of View shot - This is a shot we haven't quite decided if we would like to use or not. However, if we were to use it then the point of view would be from the drummer who would be at the back of the band set, looking forward at the other two members of the band and seeing different mise en scene aspects we have chosen to include, such as a candle burning in the background.

Camera Angle Ideas

Low Angle - The low angle camera shot will be used when the guitarist is doing his solo. There will also be jump cuts between the low angle and the cut-in shot in the guitar. The reason the low angle is used for the solo is because it used used to make things appear dominant and in power. When the guitarist is doing a great solo, it should be portrayed that he is in control and in power, and this is why we have decided to do the low angle shot.

High Angle - We had the idea that when the lyrics are talking about 'Emily' thinking that she is too old to be inhavin a family party, we would use a high angle. The high angle would be to represent her position of having no power, and wanting to go out and do what she wants but being forced to stay at home with her family, as if she doesn't have authority over her family.

Camera Movement Ideas

Pan - This will be used before our opening medium or aerial shot, and will go from left to right. Once each of the members of the band have been established within the barn through the pan shot, a medium shot will take place, possibly followed by an aerial shot to fully establish the location and mise en scene.

Track - When the lead singer first sings the chorus we will use the track shot. This is because it is a genre characteristic of indie pop to have a punky vibe to it, so this could include the lead singer strutting around and bopping his head to the beat of jumping up and down whilst walking along, so we will use the track to follow the singer whilst he does this. This will also help the audience to establish the genre as we will be complying to the genre characteristics by including this.

Tilt - The tilt is a possibility for a camera shot to do towards the beginning of the performance. We would tilt the camera horizontally, but not over 180 degrees. This would establish the mise en scene, show the location, and show the band and the costumes that the band have got on.

Zoom - We will be using an aerial shot almost as an establishing shot. To go hand in hand with this, once we have completed the aerial shot we could use the zoom. This will be effective because the aerial will start off by establishing the scene and showing the surroundings, and once this has been done we can use the zoom in to focus in on the band and the performance, which is what we are really trying to show to the audience.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Friday, 23 September 2011

Mise-en-Scene Ideas

The mise-en-scene will be a very important part of our music video, all the aspects of it will be carefully thought out in order to achieve the overall effect we are aiming for. Mise-en-scene breaks down into a number of different areas;

Lighting
For the effect of two parallel stories to work correctly the lighting will have to be perfect and very closing matched in order for the clips to cut together smoothly and give the video a clean look. In order to achieve good balanced and consistant lighting we are going to have to think carefully about camera set up and the way we use the avaible light, eg making the most of the natural light and not using to much artifical lighting that gives harsh unpredicable shadows.

Costume
The costumes of the different characters will have a large part to do with how people understand the messages we are trying to put across. The customs have to be in keeping with the genre of the music as well as keeping within what is happening on screen. As we will be running parallel stories plus some performance there will be loads of different costumes that will feature in the video.
- The band during the performance will be wearing smart cloths (possibly white suits?) that either match or look very similar to each other. This will show that that the group is a band and is performin the song rather then just other characters within the story line.
- When 'Emily' is at her family party she will be wearing simple understated clothes that show she is confortable within her surroundings. The actor could wear some normal jeans and a plain top that covers her up well, this shows that she isnt trying to impress anyone or make an impression.
- When 'Emily' is going out with her friends she will be the complete opposite to the family party, she will be wearing a very striking outfit that is more revealing and shows that she wants to impress someone and wants to get noticed by people. This shows the rebellious side to the character and fits in with the story line well.

Acting
The acting will be another important part within the music video, by having two storys that completely contrast eachother the acting will have to be believable and well done otherwise it will hard to follow. When 'Emily' is at the family party she will seem quite resevered and quite, showing that she isnt having the best of times. However when she is out with her friends she will seem to act like a rebel showing that she doesnt care very much and just wants to have a good time. During the perforance parts the band will be lip syncing the lyrics and pretending to perform the song to the camera, this is easier to achieve but has to be done well otherwise it will look faked during the editing process.

Sets
The locations have to be in keeping with the genre and whats happening within the music video its self. We want to make the sets believable and natural looking so the whole video looks as professional as possible. The lighting will have a big part to play in how the sets look so it is a key area that will have to be thought about carefully.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Location Ideas

There are 3 main locations to our video. One of them is the place in which we will be recording the performance aspect of our video, and the two different parties that Emily is having. One of the parties being with her family, the other being with her friends.


Location 1- Performance

This performance done by the band will be based in an old wooden barn. The reason we have decided to have this as our location is because the old feel to it will have good contrast against the suits that all the band members will be wearing. The old barn mixed with the new suits will comply to the genre characteristics of indie rock which is the genre of our song.



 Location 2 - Narrative 1 (Family Party)

This will be based inside a house, there will be typical party things such as balloons, food and banners. We will try to get a feeling of comfort and safety across from the location this will help to tell the narrative as the song progresses. There will be family members surrounding 'Emily.' As well as the feeling of safety in her own home, we will also try to get across a mood of boredom and annoyance that Emily is feeling as she wants to leave her home and party with her friends. Her family members will be patronising her and making her feel like she is still a 'little girl.'



 
Location 3 - Narrative 2 (Typical Teenage Party With Friends)

This will be based in a field, that is deserted and isn't near any other houses. We will base this on the typical teenage gathering, with a group of friends going out to get drunk and been stupid. We will film at this location when it is dark to give an uncomfortable feel, and show that 'Emily' and her friends are vunerable. The field will be grassy with nothing of interest around, this will show isolation and seclusion for her. This location should be a complete contrast to Location 2 (the family party.)

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Tuesday, 20 September 2011

Annotation of Lyrics - Rough Plan

We read over the lyrics and have circled key points within them that contribute to our storyline and have developed ideas from the lyrics and analyzed the meaning of the song to help build ideas for different points within our two narratives.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Development of Ideas

 For our first song choice "Seventeen Candles" by Pink Spiders we have developed some of our initial ideas that we produced on the spider diagram. We have also created the narrative of our music video.

We read the lyrics of the song to try and understand the story behind the lyrics to help us develop an idea for our narrative, and how we can relate our visuals within the music video to the lyrics.

The song appears to be about a girl called Emily who is celebrating her birthday party with her family and doesn't seem to be enjoying it. But in the chorus it says "Shes a bit over cake and gifts and party favors" implying that she believes shes too old to be at a family party and would rather be out partying with her friends leading the typical teenage life, doing drugs, drinking alcohol etc.

With these two different types of party we decided within our video we would simultaneously tell the story of each party. One of them being the family party and the other one being her out with friends getting drunk. In between the two different narratives we will also have some performance from the band as well as the stories being told. As the song progresses, so does each story progress throughout the night, and by the end of the song the outcome of each story is shown. When Emily is with her friends, within the song the lyrics say "If this is the nightlife, I'd rather stay in, You call this a good time I just call it a trend, If this is as good as it gets, Then I'm packing up my shit and I'm gone." This shows us that although she felt she would rather be out with friends getting drunk etc it didn't turn out as well as she thought it would do so she decides to go home.

The chorus is repeated twice at the end of the song and for each chorus we will show the final outcome of each storyline. The ending to the family party narrative is her blowing out the candles on a cake, and the ending to the life she wants is her passed out in a field with an alcoholic drink next to her passed out, and the candle burning out as the song ends.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Testing our Ideas

We decided to test our concept and idea of the candle time lapse, we done two test shots to see how easy or difficult it would be to achieve this effect. The results were quite good and could be implemented into our final video. By successfully testing this idea we can move on and test out some other ideas and continue to develop our video for the song. 


Candle Time Lapse 1



Candle Time Lapse 2

 

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Friday, 16 September 2011

Influences on our planning and decision making

For our first choice for our music video, we chose "Seventeen Candles" by "Pink Spiders". For our initial ideas on how we were going to produce and structure our music video, we were influenced by other videos. One influence was the viewing of a candle burning slowly over a time lapse.


This was a big influence on our video, because we thought creating our own time lapse to work with our video it would be very effective. This is because the name of our song is "Seventeen Candles" so we thought it worked well with that, and it would also be the re-occurring theme within our video. This would consist of shots throughout the video showing the candle slowly burning on our own time lapse. The candle would be lit at the start, and by the end of the video it will be burnt out as throughout the video you see the whole candle slowly burn.

Another strong influence on our video choice was a video produced by "Pink Spiders". We watched this to influence ourselves as that is the same band that produced the music to the video we will be producing, and we believed that if we watched their style and ideas within a different video we would understand their music and be able to produce a music video that works well with there style, ideas and genre of music.


This video inspired us with the idea of doing a performance based video, that also has a narrative within it. It also influenced our ideas on costumes, as they were a band they all had the same clothes on which was a white suit, and in our video we will also have a set costume that we will all wear to comply to the genre characteristics and to work well with the performance element of the video.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Spider Diagram Of Our Initial Ideas 2

Our second choice song is called "Future in you" and is by the Artist "Ne-Yo. Below, our initial ideas are shown through a spider diagram.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Spider Diagram Of Our Initial Ideas

Our first choice song is called "Seventeen Candles" and is performed by "Pink Spiders". Below is a picture showing the spider diagram we created with our initial ideas on.

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Goodwins Music Video Analysis: Dappy - No Regrets

Dappy - No Regrets



1. This music video is of the R&B genre. We can tell this by looking at the characteristics of the music video, as a lot of conventions of the R&B genre are included in it. R&B genre conventions includes the music being created around a rhythm and this gives it the soulful feel, hence why at the end a choir of soul singers help him with the vocals in the chorus. Another convention is the urban feel that most R&B music videos have. The urban feel is portrayed within this video by the mise en scene. The mise en scene includes urban outfits, e.g a cap and diamond earring and the setting is an American suburb that appears to be run down and a bit dirty.

2. Within this music video there is a strong relationship shown between the lyrics and visuals on a number of occasions. For example, throughout the video it cuts to dappy directly singing to the camera almost as if he is narrating the story that is going on in the background. This reflects upon the genre of R&B. Another example of a lyric and visual connection is when dappy sings "Cause when I look in the mirror, I don't even recognise myself" it starts of with her looking in the mirror and seeing an exact reflection of herself, but when the lyrics say "I don't even recognise myself" her outfit in the mirror changes, but she is still looking into the mirror whilst wearing the same clothes. This connects the lyrics to the visual we are seeing because when looking into a mirror you know exactly what to expect, but her reflection is different to how she looks so she "doesn't recognise herself".

3. Throughout the music video, there are relationships shown between the music and the visuals. An example of this is when towards the end of the video there is a piano solo that comes on, and the link between the visuals and music occurs as soon as the piano solo starts because there is a jump cut straight to a medium shot of the piano player. Another link is shown between visual and the music when the soul singers join in the chorus towards the end they are shown on the roof all singing along with dappy.

4. The demands of the record label include a lot of close ups of the artist to boost recognition of him, and his brand so they are promoting themselves to increase future sales. He is also wearing his own brand of clothing, so as well as promoting himself he is promoting his own brand of clothing to try and gain sales and money.

5. There are often lots of different shots included of the artist within the music video, even at points within the music video when it isn't necessary. This is done to ensure that the audience all have a clear idea of what the artist looks like and producers want the target audience to have this effect done to them. For example, at one point in the video there is a shot of the main women within the music video sitting on the floor and is clearly upset and depressed, but on top of the image is a cross faded picture of dappys face. The same cross fade effect also takes place when the main male actor within the video is training for boxing.

6. 1nch

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett. 

Tuesday, 13 September 2011

Goodwins Music Video Analysis

Goodwins Analysis is a way of analysing music videos, and to cover all aspects of the music video, he believed that there were 6 different areas that he needed to analyse. These were:
  1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
  2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, telescopes, etc).
  6. There is often intertextual reference (to films, tv programmes, other music videos etc).
This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett.
     
    © 2009 13P1-05 Music Video 2011. All Rights Reserved | Powered by Blogger
    Design by psdvibe | Bloggerized By LawnyDesignz