Evaluation Questions - Toby Moffat

In what ways does your media product use, develop or challenge forms and conventions of real media products?
It was essential for us to try to make our media product as professional as possible. To do this, we developed research on other professional music videos to generate ideas for our own and to help us include conventions of real media products and therefore improving our music video.

How effective is the combination of your main product and ancillary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction, research, planning and evaluation stages?
We used a range of new media technologies in the different stages of our music video to have a successful music video produced as our final product.

For our research and planning we used a variety of tools on the PC including the internet to produce blog posts with our own planning on and using video sites and other online tools to research other things that we would find relevant to our music video. For example, we used youtube to view other music videos that were within the Indie Rock genre to get an idea behind the genre and generate a list on the blog of genre characteristics. This helped us develop an idea of what we wanted in our music video and helped us in the planning stage later on. Our online blogging was very beneficial to the planning and production of our music video. This was because we used it to record useful information we had found about the genre, ideas we had for our own music video and planning the different days in which we decided we were going to conduct our filming, to ensure that we had a successful day, and the most productive day possible. Other tools online that were useful were things such as facebook to help us get in contact with the band who's music we were developing a music video too.

We also used a digital camera to record still shots. We used this effectively as we took shots of our location to create a location reccae to make sure that everything was in order for when we did our filming.  We were also able to check that we thought the location fitted in with the mise en scene that we were aiming to achieve, and gave usthe ability to include the genre characteristics within the video that we wanted.

We also used a HD video camera for the recording of our music video.This was incredibly useful for us as we had ability to record our whole music video portfolio of clips we needed as the video camera had the ability to store clips with the memory card. The HD video camera we used also gave us the ability to play back recorded clips on the spot. This was incredibly useful within our filming process as once we thought that we had done a clip to a standard that we were happy with, we were able to watch it back on the video camera to check for errors, and make sure that it was of an acceptable standard.

Different programs were used on the computer to develop diffent aspects of our coursework. For example, we used iphoto to develop our digipack, and we used final cut express to do the editing on our music video.