Tuesday 29 November 2011

Evaluation Questions - Graeme Beck

In what ways does your media product use, develop or challenge forms and conventions of real media products?
          Within our media product we wanted to use and develop upon the conventions of real music videos in order to achieve a good believable end product. In order to understand the conventions of the genre of our chosen song we had to first listen to it and some other songs from the band so we could find out what type of music they play and the genres that go along with the specific genre. It was clear to us that 'The Pink Spiders' are a Rock/ Indie type band and therefore we would have to conform with the conventions of a indie rock style music video and develop our ideas with this in mind.
           When researching indie rock style videos by 'The Pink Spiders' and other band we found that the majority of them are based around a performance in which the band play the song directly addressing the different cameras. There is also normally a recurring theme throughout the video in order to make it more exciting and make the performance stand out. This is something that we felt should be included within our video so it would look more professional and therefore more successful. We also developed on this idea by having another element planned within the video and cut back to throughout, this was the character "Emily" at her 17th birthday party. When originally planning the production we wanted this to be one of the main aims and elements that made up the video, by having two separate story lines, representing the two different sides of the character and a performance that introduced the band. However during the filming stage we released that this would of been harder to pull off successfully than a performance would be and therefore we toned down our ideas and decided to only include a small storyline showing the character 'Emily' blowing out the candles on her birthday cake. I feel that this was a good decision that the group made as we had a limited amount of time to film and probably would not have had enough time to film 2 separate storyline in 2 different locations and a band performance in a further location. Therefore we filmed in 2 locations and only included part of 1 of the storyline. This gave us more time to film the performance part of the video in more detail and get more shots that would help keep the video interesting.
          Something else we did that that follows the conventions of indie rock productions is film the whole thing in a location that reflects the genre. For this we used an old barn, this suited the song quite well and

How effective is the combination of your main product and ancillary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction and research and planning and evaluation stages?

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