Evaluation questions- Andrew

In what ways does your media product use,develop or challenge forms and conventions of real media products.

Our media product uses many conventions of a real media product in many ways, for example, performance based, mise-en-scene, micro and macro elements. The whole point of a music video is to promote the artist/band and to create the perfect image to fit their conventions. Therefore to fit the conventions of our band, we created a performance based video with black white filters on it. This helps fit with the genre of the music and how the band is portrayed and how it fits. We ensured that the mise-en-scene was in particular correct with the genre, for example location, costume, acting (facial expression, body language) and props. These are all incredibly important when you are trying to portray an artist/band in a particular way because if the conventions are not correct, the band will be portrayed in an odd and unusual way. There tends to be certain things that you would expect to be in certain music videos, for example a JLS music video you would expect the latest fashion, popular locations, props etc, whereas if a rock and roll band used the same mise-en-scene conventions then it would look odd.

We also used micro and macro elements that were correct with the genre, for example camera-work, close-ups with lip syncing and performance eg. drums, guitars. Editing, black and white filters, jump cuts.

How effective is the combination of your main product and ancillary text?

What have you learnt from the audiences feedback? 

As a group we have learnt a lot from the feedback we have recieved from other groups, a lot of the feedback was positive and recognised our aim to show a sort of behind the scenes/performance video, Expressing the band as what a band would do, messing around etc. A lot of the feedback also made us feel as though our ideas were not quite what were planned, for example someone said "You should've showed more of the girl to show more of the story behind the video." We agreed with this and made us wish that we had done. We were generally happy with the feedback because the comments related to what the initial idea was, and left us feeling as though we achieved the majority of the things we wanted to. For example, respectable performance in sync, visuals and lyrics relating, correct jump cuts and no long clips to make it boring etc. The feedback definitely reassured us because the video wasn't exactly what the plan was, even though many of the things we portrayed were correct with what we wanted, it was showed in different ways. So for people to say I liked the way you did so and so to show this, we were happy that people were able to see what we were trying to do.