Goodwins Music Video Analysis

Goodwins Analysis is a way of analysing music videos, and to cover all aspects of the music video, he believed that there were 6 different areas that he needed to analyse. These were:

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc).
6. There is often intertextual reference (to films, tv programmes, other music videos etc).

This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett.