Goodwins Music Video Analysis: Dappy - No Regrets

Dappy - No Regrets



1. This music video is of the R&B genre. We can tell this by looking at the characteristics of the music video, as a lot of conventions of the R&B genre are included in it. R&B genre conventions includes the music being created around a rhythm and this gives it the soulful feel, hence why at the end a choir of soul singers help him with the vocals in the chorus. Another convention is the urban feel that most R&B music videos have. The urban feel is portrayed within this video by the mise en scene. The mise en scene includes urban outfits, e.g a cap and diamond earring and the setting is an American suburb that appears to be run down and a bit dirty.

2. Within this music video there is a strong relationship shown between the lyrics and visuals on a number of occasions. For example, throughout the video it cuts to dappy directly singing to the camera almost as if he is narrating the story that is going on in the background. This reflects upon the genre of R&B. Another example of a lyric and visual connection is when dappy sings "Cause when I look in the mirror, I don't even recognise myself" it starts of with her looking in the mirror and seeing an exact reflection of herself, but when the lyrics say "I don't even recognise myself" her outfit in the mirror changes, but she is still looking into the mirror whilst wearing the same clothes. This connects the lyrics to the visual we are seeing because when looking into a mirror you know exactly what to expect, but her reflection is different to how she looks so she "doesn't recognise herself".

3. Throughout the music video, there are relationships shown between the music and the visuals. An example of this is when towards the end of the video there is a piano solo that comes on, and the link between the visuals and music occurs as soon as the piano solo starts because there is a jump cut straight to a medium shot of the piano player. Another link is shown between visual and the music when the soul singers join in the chorus towards the end they are shown on the roof all singing along with dappy.

4. The demands of the record label include a lot of close ups of the artist to boost recognition of him, and his brand so they are promoting themselves to increase future sales. He is also wearing his own brand of clothing, so as well as promoting himself he is promoting his own brand of clothing to try and gain sales and money.

5. There are often lots of different shots included of the artist within the music video, even at points within the music video when it isn't necessary. This is done to ensure that the audience all have a clear idea of what the artist looks like and producers want the target audience to have this effect done to them. For example, at one point in the video there is a shot of the main women within the music video sitting on the floor and is clearly upset and depressed, but on top of the image is a cross faded picture of dappys face. The same cross fade effect also takes place when the main male actor within the video is training for boxing.

6. 1nch

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