Editing Process

In any music video one of the most important aspects is the way it is edited together, this is what makes the video work and look professional to the viewer. The editing will be pretty much the most important thing for us, and we will have to allow plenty of time in order to achieve the effects and look we are aiming to achieve.

Cutting
For our music video to flow well and link into the song it needs the clips to be cut to the beat and sync with the song nicely. In addition we want to have the lyrics corresponding to the on screen actions of the characters, this will put the message across the audience nice and clearly. This will be a time comsuming and difficult process as the clip durations vary greatly yet the beat of the song stays consistant throughout. We will have to be careful to edit the video in a chronological order to ensure the duration of the clips are correct throughout the whole video, and there isnt any offbeat cuts in the action.

Effects
No music video is left without effects, the effects are what makes the video jump out and really look good to the audience. We will be using a number of different effects for our video to achieve the look we want to give. As we have a number of things going on throughout the video it will be important that these effects match what is happening on screen.

For example, during 'Emilys' family party we want to give a warm look to the clips to show that the character is comfortable in her surroundings and it a nice place to be. We can get this effect by increasing the colour saturation of the clips. This makes the colours brighter and stand out much more, its adds alot of interest to the action. By increasing the colours it makes the image look much more inviting and warm, we will use this to give the message that 'Emily' is comfortable and relaxed.

When 'Emily' is out with her friends we want to portray a completely different feeling. We want to show that she is vunerable and not completely comfortable at what shes doing and where she is. To show this we can use the opposite effects of what we are going to use to give a happy and comfortable feeling. So we will decrease the colour saturation to mute the colours down so the images are almost black and white. This is done to give a cold feeling to the pictures which is automatically associated with saddnes. Another thing we can do is use high key contrast, this makes the shadows darker and the highlights lighter, to make the images really jump out to the viewer. One other thing we can do is use selective colouring, this is when you select one colour, for example yellow, then all the other colours except yellow will be in black and white and darker therefore making the selected colour jump out more.
Here is an example of these effects used on a clip:

Effects Used

*Decreased colour saturation
*High key contrast
*Selective colour - yellow and orange (candle flame)


This blog was created by Toby Moffat, Graeme Beck, Andrew Thomson and George Tibbett.