Goodwins Analysis Of a Real Music Video

50 Cent - Candy Shop ft. Olivia

I have used Goodwins analysis to analyse a real music video. the music video i have chosen to analyse is; 50 Cent - Candy Shop ft. Olivia. I chose this song because there are many aspects of the video that typically are found within the genre of hip-hop/rap.

The music video of Candy Shop reflect the genre characteristics of hip-hop/rap. The video displays many things such as; women of a sexual nature, 50 cent wearing a fur coat and chains. These things reflect the genre of hip/hop because they follow the typical stereotypes found in videos of this nature. Within the video there is a dance routine that shows provocative dance moves. The female body is generally associated with the characteristics of guns, crime and rap/hip-hop.

There is a strong connection between the visuals and the lyrics. This is shown throughout the video, an example of this is when 50 cent says the lyrics "I'm the love doctor" and there is a women in a revealing nurse outfit on top of him which is related to the lyrics.

There are alot of close ups of the singer 50cent singing to the camera. This is so that his "image" becoms more recognisable and people can determine who he is easily when they see his face in the media. This is to booste sales of his songs as his popularity grows. Because there are close ups of his face it puts him in the public eye as an iconic image of the rap genre. The style of 50 cent can be seen accross his videos and his characteristics are relatable across his hole visual range.

Throughout the music video there are shots taken that display 50 cent's point of view within the "candy shop" where he is looking at all the women and then when there is a point of view shot the viewer is put in his shoes and can see all the women from his point of view in an explicit nature. There is a scene where one of the women is in a painting that seems to appear alive in reality. The moving image is representing this theme of notion to looking.

There doesnt appear to be any intertextual references within the music video but because the artist is selling his image and his behaviours so much he stands out and will be advertising other music videos that he creates because people will enjoy his style and becom a part of his fan base.